Display rack for magazines and the like



Jan. 9, 1934. F. NEWQUIST DISPLAY RACK FOR MAGAZINES AND THE LIKE Filed March 14. 1932 Patented Jan. 9, 1934 DISPLAY RACK roe MAGAZINES AND THE LIKE Frederick Newquist, Essex, Iowa Application March .14, 1932. Serial No. 598,663

5 Claims.

An object of my invention is to provide a display rack especially adapted for magazines and being of simple, durable and inexpensive construction.

A further object is to provide a rack which can be used for magazines, books, candy boxes and the like and which is especially adapted for displaying drug store articles and which is also especially adapted for use in the display window of a drug store or the like without occupying a prohibitive amount of room in the window and yet displaying a considerable amount of merchandise compared to the space required for such display.

More particularly, it is my object to provide a rack for magazines and the like comprising an upright support with holders of novel design mounted thereon in spaced relationship and adapted to efiectively hold a magazine in properly aligned position without the holder itself being objectionably noticeable.

With these and other objects in view my invention consists in the construction, arrangement and combination of the various parts of my device, whereby the objects contemplated are attained, as hereinafter more fully set forth, pointed out in my claims and illustrated in the accompanying drawing, in which:-

Figure 1 is a front elevation of a display rack embodying my invention.

Figure 2 is an enlarged side elevation of a portion thereof.

Figure 3 is a diagrammatic view of a pair of my display racks mounted in a display window.

Figure 4 is a horizontal sectional view through a pair of windows and a window lamb and through one of my display racks the parts being shown diagrammatically.

Figure 5 is a sectional View on the line 55 of Figure 1.

Figure 6 is an enlarged front elevation of a modified form of construction, a part only of the support being illustrated.

Figure 7 is a sectional view on the line 7-7 of Figure 6.

Figure 8 is an end elevation of a modified form of display rack; and

Figure 9 is a perspective view of still another modified form.

On the accompanying drawing, I have used the reference character A to indicate generally a support and B to indicate holders for magazines and the like on the support A. The support A as shown in Figure 1 may consist of a plurality of sections, each having a pair of uprights l0 and suitable cross bars 12. The support A is made in sections for convenience in shipping and handling and the sections may be properly held in alignment with each other by channel shaped joint members 14 which telescopically receive the ends of each upright 10.

Each holder B is preferably made of spring wire so as to have inherent resilience and so as to be practically unnoticeable when magazines are displayed on the rack. Each holder B comprises a cross bar 15 having downwardly extending ends 16 and inwardly extending legs 18. The legs 13 terminate in eye-shaped feet 20 and the wire material is re-bent upon itself to form leg portions 18a from which downwardly directed prongs 22 extend. The terminal ends are looped as indicated at 24. The feet 20 are secured to the support by rivets or the like 21.

For mounting the support A on a Window jamb 26 or the like (see Figures 3 and 4) I provide hooks 28 rigidly secured to the support A and eyes 30 rigidly secured to the jamb 26. Thus the support A may be engaged with or removed from the jamb 26 or may be swung from one position to another relative to the jamb and the display window 32. In Figure 3 magazines 33 are shown supported on the rack structures.

In Figure 3, I have shown how a pair of the rack structures may be mounted in a single window along the side edges thereof, leaving the entire center space for other display.

In Figure 4 I have shown, by solid lines, how a support A with holders B on each side thereof can be utilized to display magazines in two separate windows 34 and 36. By dotted lines I have shown how magazines can be displayed both inside and outside the store.

To accommodate various heights of magazines, the holders B may be made adjustable as shown in Figure 6, wherein the support A is provided with slots 38 and the mounting screws i0 may be adjusted relative to the slots and then tightened at any desired height, within the limits of their slots. I have also shown how the cross bar 15 can be utilized as a price card holder. The price card is indicated at 42 and is held between a pair of loops 46 formed in the cross bar 14. The loops 46 may extend either downwardly or upwardly as desired.

In Figure 8 I have shown how the legs 18 of the holders Bean be increased in length so as to accommodate books 48. The support A in this figure may be formed of solid paneling or the like set in a base 50. The support, of course, is not as long as the type used at the side of the display window. From the upper holder B, parts 14, 16 and 18 of the holder may be omitted. As shown in Figure 9, the two eyes 20 may be connected by a bar 15a to simplify the upper holder, although it may be made the same as the lower one to cut down the number of different parts necessary in making a display rack.

In Figure 9 I have shown how the support A may be provided with key hole slots 52 so that the support can be hung on screws .54 or the like in a wall surface. Holders should be provided on one side only of a display rack of this type.

I have provided a display rack into which magazines or the like can be introduced as shown at the right side of Figure 8 and from which they can be readily removed. The cross bars 15 of the holders B act as flanges to prevent dislodgment of the magazines 'from the holders. The legs 18 act as supports for the racks. The arms 22 hold the upper ends of the magazines in place so that they'are always displayed in flat, closed position. Being made of resilient wire, the arms 22 of the holders B can be sprung as shown in the right of Figure 8 for removal and insertion purposes and yet will retain the article held by them in completely closed position.

The hook and eye connection of the support with a Window jamb provides tor ready adjustment and for swinging the holder from normal display position to another position from which it is more convenient to remove the magazines from the rack.

Some changes may be made in the construction and arrangement of the parts of my device without departing from the real spirit and purpose of my invention, and it is my intention to cover by my claims, any modified forms of structure or use of mechanical equivalents which may be reasonably included within their scope.

I claim as my invention:

1. In a rack of the class described, an upright support and means thereon for holding a magazine or the like, said means comprising a series of vertically spaced holders each being formed of resilient wire having a central bar, downwardly extending terminal ends and attaching legs and feet intermediate said bar and ends.

2. In a rack of the class described, an upright support and means thereon for holding a magazine or the like, said means comprising a series of vertically spaced holders, each being formed of resilient wire, having a central bar, downwardly extending terminal ends, attaching legs and feet intermediate said bar and ends, and slot and screw means for securing said holders to said support whereby they are vertically adjustable relative thereto.

3. In a rack structure, an upright support and a holder thereon comprising a wire having an eye formed thereon for attachment to said support, said wire having an outwardly and upwardly extending end for receiving the lower edge of an article and an outwardly and downwardly extending end for engaging the outer face of an article adjacent the top edge of the article.

4. In a rack structure, an upright support and a holder thereon comprising a wire having an eye formed thereon for attachment to said support and slot and bolt means for attaching said eye to said support, said wire having an outwardly and upwardly extending end for receiving the lower edge of an article and an outwardly and downwardly extending end for engaging the outer face of an article adjacent the top edge of the article.

5. In a rack structure, an upright support and a holder thereon comprising a wire bent to form a cross bar, the ends thereof extending downwardly then toward said support, eyes on said wire for attachment to said support, said wire extending outwardly and downwardly from said eyes with the downwardly extending ends converging toward the support.

FREDERICK NEWQUIST. 

